In a world where video marketing is quickly taking the lead and becoming the coveted method of advertisement for companies across the globe, it only makes sense for you to get on board with creating an explainer video for your business.
If you don't already know, an explainer video consists of content that goes over what your organization does or offers, ultimately intriguing consumers and getting them interested enough to want to buy from your business.
However, there's a bit more to it than simply displaying your products or going over the details of your services. You'll want to take a strategic approach to create compelling visual content that makes people feel like they absolutely need to have what your business provides.
An explainer video can help you set your business apart from the competition. No matter the audience you're targeting, there are likely other companies trying to connect with the same group of people, so you want to show them what makes your organization different from the rest. In an explainer video, you can highlight some of the advantages of your products and services while going over the specific details of how they differ from other companies and what they offer.
For example, your products may consist of natural ingredients or could be composed of high-quality, durable materials made to last. Create a list of things to make your business stand out, and then use some of that information in your video. It's a great way to connect with your audience, establish your expertise, and gain more interest in what your business provides.
While traditional advertisements come off salesy and often give consumers the wrong impression, you can change that by creating an explainer video. While the end goal is to sell the product or service to the consumers, you're creating video content that is more informative and engaging than anything, so it feels less like a sales ad and more like someone talking to their best friend or family member.
When you're filming the explainer video, you can maintain a certain level of professionalism and continue to let your personality shine through to make the content more relatable and enjoyable. If you can explain why someone should use something you offer in an exciting yet educational way, it becomes easier to get their attention and keep it for the duration of the video.
If we're being honest, most people won't buy something when they don't know how it works or what it can do for them to improve their lives in one way or another. Most people aren't willing to risk throwing their money down the drain when they don't know what a business can do for them, so take the time to explain it in one of these detailed videos.
You've probably seen quite a few of these videos while browsing your favorite social media platforms, such as Facebook, Instagram, and even TikTok, where it's not uncommon for people to create video tutorials on how to use their products to garner attention. While the tutorials are educational and show viewers how to use the product, they're also fun and engaging enough to keep the audience hooked on what they're watching for more than just a few minutes.
When creating your explainer video, try to do the same thing as you'd see in a tutorial video. Go over a common problem and then start to detail how your product or service is the ideal resolution to that problem. If people think what a business sells can help them with something, they'll feel more inclined to invest money into it.
You can write blog posts about your products or services, but that doesn't mean everyone will read through them. While some love to read, others don't, which is another reason why video marketing has quickly become the most preferred marketing method. You know the different problems your business can solve for consumers based on what you're offering, whether you're selling beauty products, clothes, or even physical services they can benefit from using from time to time.
Now, the goal is to make others realize what you can do. The best way to do that is through a high-quality explainer video that gets straight to the point, offers valuable information, and includes a bit of humor and personality in the mix.
When posting any content online, whether it's to your website or business social media accounts, you're likely doing so because you want to garner attention and get noticed. You want to increase engagement, gain more followers, and get those followers to turn into loyal customers who support your organization.
If you'd like to convert your followers, video content is the way to go, and you can start with an explainer that touches on the basics of what your business does and why. If you're willing to put effort into creating engaging content, you can begin reeling in those consumers and converting them from followers to regular customers.
Explainer videos hold weight within the marketing community and are, by far, one of the best ways to get consumers interested in what your business offers. Not sure how to make one? It's easier than it sounds!
Start with highlighting your company's strengths and the problems you can solve for the consumers. Next, work on writing out a script to follow, and make sure to add some humor for a special touch that your viewers will love. Finally, be descriptive, go over the benefits of what you sell, maintain professionalism, and put yourself in a consumer's position to address the things you'd want to know if you were buying from your business.
Before you know it, you'll have an incredible explainer video that converts!